Adidas Basketball And Anthony Edwards Announce The Believe That. China Tour
(Press Release)
NBA Superstar Heads to China for the First Time to Inspire a New Generation of Global Fans
MANILA, PHILIPPINES – adidas Basketball is proud to announce Anthony Edwards’ first-ever tour of China, the Believe That. Tour, an unforgettable, multi-city experience that fuses the rising icon’s electrifying presence with the unmatched energy of Chinese basketball culture. Kicking off August 21 in Shanghai and concluding August 28 in Beijing, the tour marks a defining moment in Edwards’ global rise and deepens his connection with one of the world’s most passionate basketball communities.
This will be Edwards’ first time traveling to China, making it a milestone for both the athlete and his rapidly growing international fanbase. From on-court takeovers to unexpected cultural moments, the Believe That. Tour will deliver Anthony’s signature swagger, personality, and spirit directly to China’s next generation of hoopers and tastemakers, creating moments that inspire belief in the game, in the future, and in his unstoppable rise.
As part of the tour, adidas and Edwards will debut Ant Farm, a dynamic activation platform that brings the Believe That. mindset to life through immersive basketball experiences that inspire hoopers to outdo themselves.
Spanning Shanghai, Chengdu, and Beijing, the Believe That. Tour will be engaging and unforgettable, reflecting the pillars of Edwards’ identity of hoops, sound, and style. Through exclusive events, surprise appearances, and live moments built for the next generation of
believers, adidas Basketball, and Anthony Edwards will spark a new wave of belief in the game, in the culture, and in what comes next.
This is the first major international activation of Edwards’ signature Believe That. campaign, and a significant step in cementing the All-NBA star as the next global face of basketball. With fearless play, magnetic charisma, and a championship mindset, Edwards is redefining what it means to be a modern superstar, and China is the next chapter in that evolution.
adidas Basketball and Anthony Edwards are united in their mission to inspire the next generation of hoopers, leaders, and believers across China and around the world.
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