Adidas Partners With Samahang Basketbol Ng Pilipinas To Become Official Outfitter Of Gilas Pilipinas
(Press Release)
- adidas partners with Samahang Basketbol ng Pilipinas, the official basketball federation of the Philippines, for a multi-year contract where the national team, Gilas Pilipinas will debut adidas apparel on-court in the third quarter of this year.
- A dedicated fan range will be introduced, allowing supporters to proudly back the team.
- The partnership extends to all SBP’s teams and its grassroots programs, ensuring development across both genders, youth, 3x3, and Esports.
Manila, Philippines – adidas ushers in a new era for Philippine basketball as it confirms a new partnership with the Samahang Basketbol ng Pilipinas (SBP) to be the new official outfitter of the national basketball team, Gilas Pilipinas.
This multi-year partnership is the latest milestone in adidas’ ongoing commitment to supporting national athletes, now extending support to one of the most prominent sports teams in the country.
With this collaboration, adidas will outfit all Gilas Pilipinas Teams: Men’s, Women’s, Youth, 3X3, and E-Sports, as well as provide support toward SBP’s current grassroots program – ensuring that every national basketball athlete is equipped both on and off the court.
The partnership celebrates Filipino basketball culture, renowned for its passion and vibrancy. Recognizing the universal love for the game, adidas is dedicated to creating merchandise that matches the enthusiasm of Filipino fans, ensuring that this very spirit is passed on to the Gilas Pilipinas athletes in every session and in every game.
With a rich heritage of outfitting the world's best teams across various sports, adidas will leverage its extensive experience and legacy in team servicing to provide only the best product for Gilas Pilipinas. adidas will also launch a range of fan merchandise, enabling supporters to proudly back the team.
SBP President Al Panlilio shares, “Seeing adidas’ consistent efforts to support athletes of all ages, backgrounds, and sports, we are truly honored to mark this new chapter for Gilas Pilipinas through this partnership. adidas and SBP, along with Gilas Pilipinas, share many synergies in envisioning a holistic sports landscape that nurtures our athletes to their fullest potential. With adidas as a partner, we look forward to achieving greater heights, and we remain grateful for their support.”
adidas Philippines Country Manager Dave Sexton added, “We are thrilled to partner with SBP, recognizing how our visions for the future of sports in the Philippines align. As one of the most passionate basketball nations in the world, the Philippines plays a key role in our ambition to grow the sport across the region, and signing one of the strongest basketball programs in Asia is a major step in the right direction. Just as we’ve supported top teams and athletes globally, we’re proud to bring that same commitment to Gilas Pilipinas.”
Stay tuned for more details on the adidas and Gilas partnership. Fans can also look forward to Gilas Pilipinas’ official debut with adidas in the third quarter of this year.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.
About Samahang Basketbol ng Pilipinas
Samahang Basketbol ng Pilipinas (SBP) is the national governing body for basketball in the Philippines, dedicated to developing the sport from grassroots to elite levels. Through programs like Gilas Pilipinas, SBP nurtures world-class talent, unites communities, and aims to become Asia’s top basketball program and a global contender.