ADIDAS Philippines And National University Launch Philippine-Exclusive DAME X To Celebrate Rising Dominance

(Press Release)

• The adidas Dame X Bulldog marks the Bulldogs’ ascent in the UAAP standings
• Comes in royal blue and yellow, matching the energy and dominance of the NU Bulldogs
• The adidas Dame X Bulldog is powered by the same innovations that give rise to Damian Lillard’s Dame X, the release provides breathability and targeted support where needed most

MANILA, PHILIPPINES – As the official outfitter of the National University (NU), adidas marks the latest chapter of the multi-year partnership in the boldest way yet with the release of Dame X Bulldog – a continuation of the brand’s support to student-athletes with performance gear that matches their drive for excellence.

This exclusive Philippine release celebrates the Bulldogs’ strong run in the UAAP standings, offering fans and athletes a collectible piece of NU history.

The Dame X Bulldog arrives in a royal blue and yellow colorway, colors that channel NU’s fierce energy and dominance in the UAAP. While distinct from the traditional colors, the royal blue shade reflects the bold confidence of the NU Bulldogs, mirroring their strong presence both on the court and beyond, all while serving as an invitation to the wider community to rally behind a new era of NU basketball — one that’s louder, prouder, and built to lead the pack.

The Dame X Bulldog is powered by the same performance innovations as Damian Lillard’s latest signature shoe—the Dame X:

• A lightweight textile upper provides breathability for elevated performance
• 3D-printed zones deliver targeted support where it’s needed most
• Multi-directional traction and an ultralight Lightstrike midsole enable dynamic cuts and quick plays with confidence

With a strong start to the season, NU has been showing remarkable form across UAAP Season 88 basketball. As of November 2, 2025, in men’s basketball, the NU Bulldogs now sit first in the standings (8–2), and in women’s basketball, the NU Lady Bulldogs are currently in second place with a record of 9–1. Meanwhile, in the 16U Basketball division, the NUNS Bullpups remain undefeated at 10–0 and continue to lead their division.

From the Bulldogs’ dominance in Round 1 of men’s basketball, to the Lady Bulldogs’ standout performance in women’s basketball, and the Bullpups’ surge in 16 Under, NU continues to prove it’s a team to look out for across the board.

Serving as a celebration of NU’s legacy and a symbol of their athletes’ determination and strength in and out of arenas, the Dame X Bulldog stands as a collector’s piece for NU students, alumni, and fans as the athletes continue to break records and inspire future champions.

The Dame X Bulldog retails for PHP 6,000 and is available on November 7, 2025, at adidas stores nationwide, adidas.com.ph, the adidas app, SM Department Stores, Toby’s Sports, Sports Central, Planet Sports Trinoma, and Zalora.