PUMA Drops New Collection Inspired By Final Season Of Hit Netflix Series ‘Squid Game’
(Press Release)
Manila, Philippines — PUMA returns to the game with fresh new drops inspired by the gripping final season of Netflix’s hit series ‘Squid Game.’ Available beginning July 10, the latest PUMA X SQUID GAME collection features classic PUMA footwear and apparel with moody, dynamic designs, glow-in-the-dark finishes, and hidden details that drew from the final Squid Game.
Check out these picks from the latest collection:
PUMA X SQUID GAME Easy Rider (PHP 6,200)
PUMA’s sportstyle classic Easy Rider, gets a rugged refresh straight out of the Squid Game playbook. The retro silhouette is enveloped in grayish, off-white suede made to look worn, as if you were among the players running around in the deadly arena.
The mismatched pair features detailing inspired by Red Light, Green Light, including the interchangeable red and green laces. The sneakers are topped off with a Chul-Su charm, in honor of the menacing new animatronic introduced in the show’s third season. Subtle scuffs, tonal fading, and alternating color blocking give the pair a raw, lived-in energy. This pair is guaranteed to add a killer flair to any look.
PUMA X SQUID GAME Palermo (PHP 6,800)
Classic meets cryptic in the reimagined terrace culture staple. Dressed in an all-black suede and leather colorway, the PUMA Palermo keeps its timeless appeal while nodding to the hit global series.
Its lining is made to look like they’re hand-drawn on with multi-colored chalk, calling back to the show’s arenas. It embodies childlike innocence warped into something far more sinister. The sneaker comes with a special key charm inspired by the Hide and Seek game from the show. The laces also feature charms of the show’s infamous shapes: circle, square, and triangle. Whether you’re lacing up for a real-world challenge or just flexing your favorite series, this pair keeps you walking the edge.
PUMA X SQUID GAME Gear (starts at PHP 2,400)
The matching PUMA X SQUID GAME shirt and shorts take cues from the iconic uniforms worn by the doomed players in the show. The set strikes a perfect balance between athletic functionality and symbolic edge.
The shirt features a bold “456” number on the back, which is the player number of the show’s protagonist. A minimalist emblem of the show’s signature shapes: circle, triangle, square, with the PUMA and Squid Game logos are emblazoned on the chest. The shorts mirror the same palette and design, built for players who are ready to enter the arena or slay the streets.
Ready to Play the Game?
Cop your PUMA X SQUID GAME drip, starting July 10. The exclusive collection is available on PUMA.com and in select PUMA stores and official retailers nationwide.
Follow PUMA Philippines’ Instagram account and stay tuned for the latest updates.
For more information, please visit www.puma.com
About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.