PUMA Unveils The Prime Squared Collection: Elevated Street Style Meets Everyday Statement

(Press Release)

Manila, Philippines – PUMA Southeast Asia is proud to launch the Prime Squared collection, a bold new chapter in streetwear designed to meet the demands of fast-paced city life. This latest collection fuses style with cutting-edge fashion, capturing the spirit, energy, and individuality found in the heartbeat of urban streets.

The Prime Squared collection represents a fusion of bold expression and urban utility, it’s made for the street — where energy, culture, and motion collide. Every piece is designed to keep up with the relentless rhythm of city life while making a distinct visual statement.

These hues are combined with sleek design and performance-driven construction to create pieces as bold as the personalities who wear them. Key design features include structured tailoring, layered textures, technical fabrics, and functional accents, all thoughtfully crafted to allow freedom of movement without compromising style.

The PUMA Prime Squared collection will be available on PUMA.com, PUMA stores, and select PUMA stockists starting July 2025 for Drop 1, while Drop 2 lands online and in stores this October 2025.

About PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.